Google Is Adding Business Profile Tools To The Gemini App

Search Engine Journal reports that Google is connecting Google Business Profile to the Gemini app, along with a new “Business notebooks” feature. Both were announced at Google’s Brazil event and are rolling out globally this month, with EEA and UK excluded for now.

What’s actually new

There are two additions. First, a direct Business Profile connection that, once linked, gives Gemini read and write access to your reviews, customer questions, and performance metrics like search impressions and call data. Google says you can ask Gemini to analyze your monthly performance, draft review replies referencing specific customer feedback, or update operating hours — all from the chat interface. Second, Business notebooks provide a persistent workspace that holds chats, sources, your profile, and your website, carrying context across sessions. Notebooks will also surface alerts — unanswered questions, unset holiday hours — and suggest operational changes based on local market signals. Both features are rolling out gradually, so not every eligible user will see them immediately.

What it means for your config

This is a product feature announcement, not a developer API or tooling change. There’s no new API surface, SDK update, or configuration schema mentioned in the source material. If you’re managing Business Profiles programmatically through the Google Business Profile API, nothing in this announcement indicates changes to those endpoints or authentication flows. The Gemini integration appears to be an end-user feature within the Gemini app itself, not an extension point for developers.

That said, if your team has built internal tooling or automations around Business Profile management — automated review response pipelines, profile update scripts, monitoring dashboards — it’s worth watching whether Google’s push toward Gemini-managed profiles eventually changes how the underlying APIs behave or are prioritized. The announcement doesn’t provide enough detail to assess that yet. We’ll revisit if Google publishes developer-facing documentation.

Recommended next step

If you manage Business Profiles (yours or clients’), the most practical thing to do right now is wait for the feature to appear in your Gemini app and test it against your existing workflow. Pay particular attention to AI-drafted review responses before publishing — they represent your business publicly, and the source rightly flags that each one needs a human read. For teams with automated profile management tooling, keep an eye on the Google Business Profile API changelog for any related updates. For everyone else, the original article has the full details on what the connection enables and what the notebook alerts look like.

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Read the full announcement on Search Engine Journal → Google Is Adding Business Profile Tools To The Gemini App